Learn Digital Marketing Online What is digital marketing? Digital marketing (internet marketing) refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile applications. In short, it is referred to all forms of online marketing efforts. Marketing has always been about connecting with the audience at the right time and place. In the world we are living in today, it means that you need to meet them where they already are online. Types of Digital Marketing Campaigns Search Engine Marketing (SEM) commonly used with Google AdWords and Bing Ads. Search engine marketers drive traffic to dedicated landing pages with effective ad copywriting with the goal of completing an action. Google AdWords (Google Ads) and Google Analytics is the most common tools for marketers to use for both search and display advertising. This form of marketing is also known as PPC which stands for pay-per-click. Social Media Marketing is one of the main branches that digital marketing focuses on as it is used platforms such as Facebook, Twitter, Instagram, LinkedIn and more. It is a platform which provides the most direct, fastest and widespread connectivity between the brand and its consumers. Email Marketing is another form of digital marketing, but this is a much more direct method than the other forms we talked about before. Email has been around for decades and still, people check their emails at least a few times a day. It is the most direct way to reach one’s customers and with the technology and the right data analytical skills, we can even analyze all sorts of customer engagement after an email has been sent out. Content Marketing involves the creation and promotion of information which is not necessarily directly linked to promoting the brand, but its intention is to arouse interest in its products and services and things related to the industry. Having a robust content strategy that ties into additional internet marketing channels and overall marketing plan can help increase your brand's exposure online. Affiliate Marketing pertains to working with third-party websites to help promote your brand. If a website can drive traffic back to your site and that traffic takes a desired action, you pay the website a commission. Affiliate marketing is an excellent way to work with influencers to promote your brand and drive awareness to your product. SEO (Search Engine Optimization) is the process of boosting the content, technical set-up and overall reach of your website so that your brand’s website appears at the top of search engine results. The goal being to attract your customers to your website when they search for related products or services. Inbound marketing with effective blogging is a common strategy for this marketing channel. Mobile Marketing Studies show that people look at their cell phones for 42% of the time that they are awake, not only that, cell phones are the most looked at devices around the entire world. Being able to be successful at Mobile Marketing is a great goal that every brand should try to achieve. Digital Marketing Training Curtin University offers Marketing in a Digital World, a MicroMasters program that teaches you the key concepts and practical skills to build a career in marketing in the digital age. You will engage in problem solving and analytical thinking, gaining expertise in: marketing through digital channels, digital brand engagement, digital brand reputation management, etc. Online Courses and Programs Digital Marketing is not just about advertising, it is about reaching the right customers, at the right time, with the correct information. All top three criteria can only be met perfectly if the marketing team is proficient in understand and analyzing the market, data trends and previous marketing strategies. There are numerous courses that edX offers on Digital Marketing. Starting from very diverse courses like Fundamentals of Digital Marketing, Social Media, and E-Commerce offered by UPenn’s Wharton, to much more specialized courses like Digital Strategy and Action by Babson. EdX also offers more courses on Digital Branding and Engagement and Online Marketing Strategies by CurtinX, BUx and ColumbiaX. If you are in search of wide-reaching and broad instruction, you may also want to consider a digital marketing boot camp. Jobs in Digital Marketing: Digital Marketing majors have a few ways they can go with their careers, they can either choose to go towards a more research based job, where they analyze trends and customer behavior and responses; they can go towards the design and content building team or work to develop the digital marketing strategy. 1. Digital Marketing Manager – Median Annual Salary (2015) $ 75,000 2. Digital Marketing Account Manager – Median Annual Salary (2015) $ 45,000 3. Digital Marketing Analyst L1– Median Annual Salary (2015) $ 35,000 4. Email Marketing Specialist – Median Annual Salary (2015) $ 52,000 5. Technical SEO Manager – Median Annual Salary (2015) $ 95,000 Take Digital Marketing Classes Online People spend twice as much time online as they used to a few years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. In order to enhance your resume, you can take one of our MicroMaster’s on Marketing in a Digital World by Curtin University. If that does not work for you, then UPenn’s Digital Marketing Professional Certificate Program can be a great way to get a head start on your digital marketing training and make your resume stand out. Use this course as the stepping stone of your Digital Marketing career. Ready to get started? 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