Learn Digital Marketing Online What is digital marketing? Digital marketing (internet marketing) refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile applications. In short, it is referred to all forms of online marketing efforts. Marketing has always been about connecting with the audience at the right time and place. In the world we are living in today, it means that you need to meet them where they already are online. Types of Digital Marketing Campaigns Search Engine Marketing (SEM) commonly used with Google AdWords and Bing Ads. Search engine marketers drive traffic to dedicated landing pages with effective ad copywriting with the goal of completing an action. Google AdWords (Google Ads) and Google Analytics is the most common tools for marketers to use for both search and display advertising. This form of marketing is also known as PPC which stands for pay-per-click. Social Media Marketing is one of the main b...